Wednesday, December 28, 2016

Melbourne Outfit Diary


Outfit Dairy 
December 2016

I made a visit to Melbourne for the third time in 2016 in the beginning of December, and I created a little lookbook of my 3D2N outfit while in Melbourne. I hope you'd find ideas what to pack for Melbourne (if you're visiting in Summer) because you know..... the weather can be tricky.



outfit : Sheer outerwear - Glassons / Top - Jayjays / Bottom - Target Collection / Shoes - Adidas Originals / Sunnies - Elsa Lanvin / Bag - Furla Metropolitan



outfit : Outerwear - Glassons / Top - Jayjays / Short - Jayjays



outfit : Top - Valleygirl / Bottom - Jayjays / Bag - Colette by Colette Hayman /

MELBOURNE Travel Video 

Monday, December 19, 2016




a personal essay by Lenny Novitasari

Coffee. More coffee.

One year later on this same page I wrote a personal letter to you-  
About my life in general and specified and Snapchat. 
A year sure has passed before my eyes. 
A lot sure has changed in one single year. 
My life point of view in general has changed me in a way I'd never thought of before, 
on how I see friendship, working with brands, building a personal brand, 
and I decided to dyed my hair pink in one moonlight right before my 22nd birthday.


Where do I begin? I have a lot to pour on this pink frame from my mind.It felt like I've missed this space so much yet I barely updated because of how chaotic my schedule has become, I still chose to nap about 2 hours after a long morning of photo-shoot. I am very lack of sleep, a good sleep not just a sleep in general, he.

Before you read this whole (messy) essay, help yourself with a cup of soy chai latte or your favourite tea.


Places I've traveled in my 2016. 

I went back to Indonesia at the end of 2015. transit in Jakarta and flew to Singapore the day after with my best friend, Gabby. I, then, flew back home (Pontianak) for two weeks stay.

Mid year, June for the exact, Nick, Vivien and I flew to Melbourne for a food trip in the beginning of June.  Then, third week of June, I flew to Melbourne (again) with Nick and his family for a family trip. We drove down to Phillip Island and saw mini-Penguin came back to the shore. They are literally the cutest!!!

Beginning of October,  Nick and I took a weekend off to relax ourselves as well as celebrating Nick's birthday at Port Stephen. We stayed at the best accommodation at Ramada Resort Hotel.

Beginning of December, For the third time this year, Nick and I flew to Melbourne (again) for a celebration trip. Nicklaus has just finished his final project and received the result that he passed! (Praise the Lord).

If you asked me why I've been to Melbourne so many times, I don't know how Melbourne has charmed me in a way that I will always be back to Melbourne for its cafes and coffees and how chill their people are. If you told me Melbourne is boring, maybe you did not wake up early.


On personal life.

Nicklaus and I are still very solid, even stronger than we were before. I still find it hard to choose places to eat because of my weird appetite that seemed to control my ego-emotion a lot than I thought it would. Plans for the future? Stays in the future.

'When will you guys get married?' One day in the future, obviously :)

On friendship and social-life.

Naturally, when you grow up, you will lose some acquaintances. I did. 
I realized that the older I get the more I needed support from my surroundings and positive vibes and I came to a point where I no longer need to stay in a circle that did not allow me to grow.
The necessity of having bunch of friends to only make you feel popular or accepted or NOT LONELY is no longer important. This is not high school anymore when you just gang-up and call yourself "cool".
The older I get, the more pride I get when I can only count my best friends with fingers. The older I get, the smaller my circle, the happier I am.
I am not anti-social, I eventually have no time for dramas and BS anymore. I have cut off people who tried to perform a theatrical lie in my life. I couldn't feel more freed.
What people failed to realize is that the older you get, the busier you are with your own life and the more focus you need to put on in building your own life.


On building personal brand and working with brands.

this is why 2017 and Twenty-two is exciting. 

I have looked back on my social media network over the year and 2016 was magical.  

I've built an instagram community on 3.2k followers (as per 20/12/2016), it was not easy to get. I understand people has a lot more followers and treated them differently but I guess growing 1k followers a year was quite achievement and I committed to push for 5k+!  

I wanted my personal brand to be authentic and original. In a world that is so hard to find originality, the power you have is you and no one can do you! :) 

Working with brands, mm, I have grown a lot as a person on this.  

 I have no idea that until today I am calling myself a content creator, not only for my personal brands, but for an actual business (a real business). I am still stocked while writing this article to you. 

I worked as a waitress in a restaurant as a part time job while studying. One day, I happened to show some portfolio to my boss on my ability on food photography and social media skill. They were interested and hooked me up to take our restaurant's food photos. Today, I look after the business digital marketing and become the content creator by simply doing what I love, photographing and filming food, food, food.  

That has been my achievement so far. That has lead me to a decision to study Marketing further and see where life takes me.

And lastly, I dyed my hair pink.

I DO! I cut my hair up to my shoulder and agreed to dye my hair pastel pink. I wanted a pink head couple year ago and as a personal gift to myself, I dyed it pink. I went through twice bleaching (which hurts my scalps so bad on the process) and then colour re-touch a week after. Eventhough while writing this article my hair has turned pure blonde, I would never regret having a pink hair and I have enough photos for my future generation :p

Where do I see myself in 2017?

Writing blogs. Building my personal portfolio. Travel to more places (so excited for this one). Study Marketing. 5k+ followers *wink*. Creating moments. Most importantly, being in a happy state of mind for my Joyous 22.


Tuesday, November 29, 2016




NONI B GROUP SS17 Press Day 

Outfit : TWO TONE Pussybow Onsie - Love, Bonito | Heels - ZARA Trafaluc | Bracelet - Swarovski








Monday, November 28, 2016



N O N I  B  G R O U P

Spring/Summer 2017

Press Day

Rockmans | Table Eight | Beme | W Lane | Amber Rose | Noni B


An invitation for press day means exclusive eye-shopping, why so? Because you get the sensation of viewing the new collection before the public does. The same pleasure happened with the Noni B Groups Press Day held at The Atrium, Grounds of Alexandria. 



BEME collection 
BEME is a range of clothing for curvy girls starting from size 14 and up. BEME takes the spring/summer with bohemian designs and prints. I personally favourite-d this denim jacket, its simplicity draws everyone's attention while the inner-wear can popped up during a walk down the street. And yes, you can get them in-store nor online by the time you read this.  






Rockmans SS17
Rockmans is still in the game. The classic white wash with laser cut stays in the collection with new design that enable us to wear them for a heated day in the beach or a lunch with friends or family. The feminine touch ranged in the casual, semi-formal to formal wear. 
From polka-dot, tribal to floral prints, with the composition of pastel collection (you got my eyes on these) to denim shorts. Rockmans has the bohemian prints in some of their pieces.



Out of all collection, I have to say this is my favourite collection simply I find my style in this collection. The "city girl" stereotypes with different prints and fabrics. We need to talk about the satin set with floral print. Table Eight collection got us wonder where to go (for Vacay) with that particular piece of clothing. Who's with me?




The lace outerwear from Table Eight (Props only), Pouch from Kaffein Leather (Props only)


OUTFIT : Two tone pussybow playsuit - Love, Bonito | Nude Kitten Heels - Zara | Maroon Messenger Bag - Elsa Lanvin | Bracelet - Swarovski





We pampered ourselves with some nail-art by @nailedbylarouge. Noni B Groups sure know how to throw a press day.

Thursday, November 17, 2016




Styled -Lenny Novitasari 
 Muse - Lenny Novitasari 
Make up - Lenny Novitasari 
Outfit :Khaki Shirt Dress - Cotton On Australia | Sandals - Rubi Shoes | Fringe Back Pack - Colette by Colette Hayman

photographed by Nicklaus Yap

Whose eyes does not blink when you passed a rack of clothing with red mark (re: sale) under $20 in a clothing store? My eyes blink and draw me back to check out that rack. When I mention 'check that rack out', that means I have gone back and forth between changing room and that particular rack because I did not find anything that suits me and the consumer side of me is being a bitch trying to spend all dat money.


The thing with sales is luck. Many stores in Sydney through-out have sales every single day, either it is online nor in-store. It always successfully draws people (like me) in and if I am lucky enough, I'd walk out with a really good item at an affordable price/good bargain. Nevertheless, most of the time when good items are available, they just do not have it in your size.

This Khaki shirt dress comes in size S (where I normally wear XS) for $15, without a doubt, I took it to the cashier. It is a very comfortable shirt dress that enable me to easily move around and it is suitable for casual days. Besides the stood-out khaki colour, this dress can be worn through out the year and for all season. I can imagine myself wrapped up in thick coat as the outerwear, a pair of jegging and ankle boots or I'll swap the shirt dress as an outerwear with a bralette and buttoned half then a pair of sandals.

It is very rare for people to gold-hunt in sale, but for most of the people when it happened, it feels like you just won a lottery but in a fashion kind-a way. Peace out!